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AFI OPS

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Custom Software Development

Software that ships and keeps shipping.

End-to-end product engineering for web, mobile, and API-first systems — built with the engineering discipline to perform on day one and scale to day one thousand.

What We Build

Three practice areas

Full-cycle product development — engineering, design, and quality in one team.

Product Engineering

We design and build web applications, mobile apps, and backend systems engineered for performance, scalability, and long-term maintainability. From architecture to launch — and beyond — on modern stacks like React, Next.js, Node.js, and React Native.

ReactNext.jsNode.jsReact NativeTypeScript

UI/UX Design

We translate business goals into interfaces people actually want to use. From wireframes to pixel-perfect handoffs — including UX audits, interactive prototypes, and developer-ready design systems that reduce handoff friction.

FigmaDesign SystemsUX AuditPrototypingResponsive

QA & Testing

Quality embedded throughout the development cycle — not bolted on at the end. Automated regression, integration, end-to-end, and performance test suites wired into your CI/CD pipeline so you ship with confidence every time.

SeleniumCypressLoad TestingSecurity TestingCI/CD

Case Studies

Work that shipped

Selected product builds from our portfolio — real results, anonymised where requested.

Client

UK field operations company

Scope

Mobile apps for field technicians, scheduling, and route optimisation

Built three interconnected apps: field technician mobile app, internal office management system, and route optimisation tool. Service efficiency improved by 70%, missed appointments cut by 70%, and customer inquiry resolution time shortened by 60%.

React NativeNext.jsNode.jsPostgreSQL

Client

Sports analytics platform

Scope

Performance analytics application and Google Cloud infrastructure

Delivered a custom web application for coaches and sports leaders to track player performance in real time. Scaled seamlessly as teams and players grew without impacting data processing times. Clients include ECB and Brighton & Hove Albion.

GCPKubernetesCustom AppReal-time Dashboards

Client

Data analytics SaaS company

Scope

Domain-specific language for non-technical data exploration

Built a custom DSL enabling domain experts to explore datasets and build predictive models without writing code. Analysts who previously relied on data scientists could work independently — reducing time spent on data analysis by 90%.

PythonDSLDistributed SystemsWeb Interface

How We Engage

Three ways to work with us

From a one-week scoping sprint to a long-term embedded team — structured around where you are.

Productised

1 week · Fixed price

Discovery Sprint

A focused session to define your product scope, technical architecture, and delivery plan before a single line of code is written. Delivered as a specification document and roadmap.

6–12 weeks

MVP Delivery

Fixed-scope delivery of a working product — from first commit to production. Clear milestones, weekly demos, full handover with documentation and test coverage.

Ongoing

Embedded Product Team

Senior engineers and designers embedded in your team. Ideal for companies that need sustained product velocity without building a full in-house team from scratch.

Our Standards

What we don't do

We work with companies that care about quality, not just speed. Here's where we draw the line.

Ship code without tests — untested code is debt with no due date

Over-engineer MVPs — the best architecture for a day-one product is the simplest one that works

Disappear after launch — we stay accountable through deployment and the first weeks in production

Build features for hypothetical future requirements that may never arrive

Ready to talk about your product?

Start with a 30-minute call. We'll understand what you're building and give you an honest view on scope, timeline, and fit.